Rental market · McRae-Helena, GA · Incorporated city

McRae-Helena, GA: average rent, home values, and rental yield

On this page

South Atlantic · Population 6,030

DatasetCity Market Score, model balanced4,812 of 5,233 tracked U.S. markets rankedgenerated 2026-10-06Latest source releases: Zillow ZHVI/ZORI 2026-08 · Census ACS 5-yr 2024 · Census PEP 2025 · Census BPS 2025 · BLS LAUS 2025 · Redfin 2026-05 · FBI CDE 2025How this is built
D40.8
#3,325 of 4,812 ranked markets
Overall Score 40.8 · stronger than 31% of ranked markets
Confidence 64/100 · 3 of 13 factors imputed, 2 dropped
Grade D: the biggest single drag is Growth, 24.9 of 100 at 35% of the score, which is 54% of the distance to a perfect 100. See the arithmetic

Why this market does or does not qualify

Overall City Market Score rank #3,325 of 4,812. The standardized Buy & Hold screen cannot produce a complete result for this city. Why rank and cash flow can disagree

Insufficient data

Supported strengths
Cash Flow 86/100 and Stability 30/100.

Measured weakness
Growth is the weakest category at 25/100.

Missing screen inputs: investor-entry price estimate. Primary evidenced risk: population growth is the weakest measured factor (1st national percentile).

Data caveat: no missing input is treated as a zero cost. Bring an actual property’s price, rent, taxes, condition, and insurance quote to the calculator.

Why this grade

Overall 40.8 is a weighted geometric mean of the three category scores. Because they are multiplied rather than averaged, their distances from a perfect 100 combine as an exact identity, and each category's share of that distance is the arithmetic below, not an estimate. Growth carries 54% of it, which is what makes it the binding constraint on this grade.

Cash Flow · 35% weight
85.9 / 100
6% of the shortfall
Growth · 35% weight
24.9 / 100
54% of the shortfall
Stability · 30% weight
30.3 / 100
40% of the shortfall

Inside Growth, the shortfall splits over the factors the model scored here, exactly, in proportion to their published weights. The largest component is population growth (weight 12 of the category's 35, 1st national percentile, 45% of the category's own shortfall); next is job growth (weight 12 of the category's 35, 1st national percentile, 45% of the category's own shortfall).

What this is not. It is not a claim that a different value on any one factor would produce a different score or a different grade. Every factor is scored as a national percentile and the grade is a percentile cut against the other 4,812 ranked markets, so this market's position moves only relative to all of them, never on its own. 2 of the 13 factors could not be measured for this market (violent crime, property crime) and had no credible reference group to impute from, so they are dropped: each category renormalizes over the factors that remain, and a dropped factor is never scored as neutral. 3 of the 13 factors were imputed (rent growth, home-value growth, months of supply): the model had no city input of the kind it scores, so it used a reference median instead of a measurement (the same county, or the same state and population band; a national median for a yield cost input), and the factor table marks each one as a fallback.

How McRae-Helena ranks nationally

Each row places McRae-Helena among all 4,812 ranked U.S. markets: the marker is this city, the centre tick is the national median, and the bar runs from one to the other. Further right is better for an investor; inverted measures (crime, vacancy, price-to-income) are already flipped.

Overall Scorethe flagship rank
40.831st percentile
Cash Flowyield & affordability
8691st percentile
Growthpopulation, jobs, income
259th percentile
Stabilitycrime, vacancy, unemployment
309th percentile
Expense-adjusted yield4.2% net of costs
8181st percentile
Affordabilityprice-to-income 2.6×
95more affordable than 95%
Rental vacancy6.2% vacant
35tighter than 35%
Population growth-4.3%/yr (capped)
11st percentile
Job growth-4.4%/yr (capped)
11st percentile

What a deal looks like here

We can't build a representative buy-box for McRae-Helena yet: no investor-entry price (Zillow Bottom-Tier ZHVI) could be identity-matched to this market. Rather than fabricate numbers, bring your own price and rent to the calculator.

Open the cash-flow calculator →
Median home value (Census ACS) $113,500 Median rent $713/mo Population 6,030 Region South Atlantic

Price & rent history

Home value: no Zillow ZHVI series - Zillow does not cover this city (Census-only). Nothing plotted rather than estimated.

Asking rent: no Zillow ZORI series - Zillow does not cover this city (Census-only). Nothing plotted rather than estimated.

ZIP markets in McRae-Helena

2 Census ZIP Codes (ZCTAs) officially overlap McRae-Helena by land area · 1 data-eligible for subscores. Overlap is Census land-area share, not a population or address share. Each ZIP Code's overall Rental Investor ZIP Score, grade and canonical national rank are shown below (the two component signals, affordability and rental market, are separate percentiles). There is no city-scoped ZIP rank: city overlap isn't a ranking universe, so only the national rank is shown. These ZIP rankings sit in the ZIP universe only, never mixed with, and not directly comparable to, McRae-Helena's city ranking. Vintage: the Key metric column below is Census ACS 2020–2024 (5-year), the same survey release as the figures used above for McRae-Helena itself; a city and a ZIP Code are different geographies, so the same measure can still show a different number at each level.

2 of 2 overlapping ZIP Code areas, scoredgrade, overall Rental Investor ZIP Score and national rank for each, on a separate model from this page's city scoreShow table
ZIP CodeOverallgrade · natl rankTier · overlapAffordabilitysignal · natl rankRental marketsignal · natl rankKey metric
31037McRae-Helena — ProfilePrimary — — 18.6%Survey yield
31055McRae-Helena F 20#19,386 nat RankedPrimary 58#6,198 of 20,132 · top 31% 53#8,519 of 20,132 · top 42% 6.0%Survey yield
Open these 2 ZIP markets in the explorer →

The honest read

McRae-Helena scores 41/100 overall (grade D): 86 for Cash Flow, 25 for Growth, and 30 for Stability, each a 0–100 score built from the factors in that category. The scenario above shows what a representative investor-entry purchase pencils out to at today's rates. Everything we can measure is in the table below, with its source.

Every factor, shown

The Overall score blends three category scores built from thirteen factors: Cash Flow (35%), Growth (35%), and Stability (30%). The tag on each percentile names the category a scored factor feeds; untagged rows are context, not scored. Each band chip restates that row's percentile in words. Every value carries its source and as-of date; a fallback source or imputed value is marked fallback. How the score works.

FactorValueNational percentileSource · as-ofWhat it means
Expense-adjusted yield fallback4.2%Top quartile81st percentile · Cash FlowCensus ACS · ACS 5-yr 2020-2024Annual rent divided by price, net of a modeled vacancy, tax, capex, and management allowance: the core of the Cash Flow category and what the score is actually computed from. The unadjusted gross yield is shown elsewhere on this page.
Price to income fallback2.6xTop 10%95th percentile · Cash FlowCensus ACS · ACS 5-yr 2020-2024Home price over local median income. Lower is cheaper relative to what people earn. Part of the Cash Flow category.
Population growth-4.3%/yr (observed -4.3%/yr, capped for scoring)Bottom 10%1st percentile · GrowthCensus PEP · Census PEP 2020→2025 (vintage 2025) + Census PEP 2015→2025 (vintages 2019+2025)Census population trend for the place, capped at 4.5%/yr before scoring (diminishing returns above that rate): the heaviest factor in the Growth category.
Job growth-4.4%/yrBottom 10%1st percentile · GrowthBLS LAUS (county) · BLS LAUS county annual 2019→2025 (pre-COVID anchor; 2025 is an 11-month average) + BLS LAUS county annual 2015→2025County employment trend, capped at 4.0%/yr before scoring (diminishing returns above that rate). A Growth-category factor.
Income growth9.1%/yrTop 10%94th percentile · GrowthCensus ACS · ACS 5-yr 2020-2024Local median-income trend. A Growth-category factor.
Rent growth fallback4.6%/yrAbove median71st percentile · GrowthModel cohort median (eligible county or state/population cohort); no city-specific observation. Published 2026-10-06A 40/60 blend of 3-year and 10-year rent trend (the model's own weighting). A Growth-category factor.
Home-value growth fallback4.9%/yrAbove median53rd percentile · GrowthModel cohort median (eligible county or state/population cohort); no city-specific observation. Published 2026-10-06A 40/60 blend of 3-year and 10-year price trend (the model's own weighting). A small Growth-category factor.
Violent crimenot measured-FBI Crime Data Explorer: no agency report for this placeReported violent crimes per 100,000 residents a year (the FBI's monthly agency rates, times 12). No agency reported this place to the FBI and no credible reference group exists, so the score drops this factor and Stability renormalizes over the rest. City-level data cannot resolve within-neighborhood risk.
Property crimenot measured-FBI Crime Data Explorer: no agency report for this placeReported property crimes per 100,000 residents a year. No agency reported this place to the FBI and no credible reference group exists, so the score drops this factor and Stability renormalizes over the rest.
Unemployment5.4%Bottom quartile12th percentile · StabilityBLS LAUS (county) · BLS LAUS county annual 2025 (11-month average)County unemployment rate. Lower is steadier, a Stability-category factor.
Rental vacancy6.2%Below median35th percentile · StabilityCensus ACS B25004 · ACS 5-yr 2020-2024Share of rentals empty. Lower means more pricing power. A Stability-category factor.
Property tax rate1.1%Below median43rd percentile · StabilityCensus ACS B25103/B25077 · ACS 5-yr 2020-2024Median tax over median value. A direct drag on cash flow, scored in the Stability category as carrying-cost burden.
Months of supply fallback4.2 moBelow median26th percentile · StabilityModel cohort median (eligible county or state/population cohort); no city-specific observation. Published 2026-10-06Listings over sales pace. Under about 4 is a seller market, over 6 a buyer market. A Stability-category factor.
Days on marketnot measured-derivedHow fast homes sell. Lower means more liquidity and an easier exit. Shown for context, not scored.
Sale-to-list rationot measured-derivedSale price over asking. Above 100% means homes clear over ask. Shown for context, not scored.
Net domestic migration+9.6/1kTop quartile86th percentileCensus PEP (county) · PEP vintage 2025Net people moving in or out of the county, per 1,000 residents. Shown for context, not scored.
Building permits0.0/1kTop 10%100th percentileCensus BPS (county) · BPS 2025New-construction permits per 1,000 homes. More means more supply coming. Shown for context, not scored.
Rent burden31%Below median41st percentileCensus ACS B25071 · ACS 5-yr 2020-2024Median rent as a share of income. Higher means less headroom for increases. Shown for context, not scored.
Median year built1973Below median41st percentileCensus ACS B25035 · ACS 5-yr 2020-2024Age of the housing stock. Older stock carries more capex. Shown for context, not scored.
Max drawdownnot measured-derivedWorst peak-to-trough home-value decline on record. Shown for context, not scored.

Where to go next from McRae-Helena

Every link below is this market's own data taken one step further: its neighbours in the ranking, the same numbers side by side, or the same numbers in a calculator you can change.

Nearby in the Georgia rankings, and national look-alikes

  • Glennville, GAGrade D · score 42/100 · yield 7.4% · $207,101 · #3,145 nationalZillow ZHVI $79k (2000) to $207k (2026), +162%
  • Toccoa, GAGrade D · score 42/100 · yield 4.8% · $233,587 · #3,149 nationalZillow ZHVI $68k (2000) to $234k (2026), +241%
  • Tucker, GAGrade D · score 39/100 · yield 5.1% · $386,065 · #3,494 nationalZillow ZHVI $141k (2000) to $386k (2026), +174%
  • Chamblee, GAGrade D · score 38/100 · yield 4.9% · $476,005 · #3,633 nationalZillow ZHVI $156k (2000) to $476k (2026), +204%
  • Champaign, ILGrade D · score 41/100 · yield 7.6% · $238,960 · #3,323 nationalZillow ZHVI $108k (2000) to $239k (2026), +121%
  • Ogden, UTGrade D · score 41/100 · yield 4.0% · $395,517 · #3,324 nationalZillow ZHVI $115k (2000) to $396k (2026), +243%
  • Helotes, TXGrade D · score 41/100 · yield 3.7% · $466,276 · #3,321 nationalZillow ZHVI $195k (2000) to $466k (2026), +139%

All Georgia cities →

Compare McRae-Helena head to head

Underwrite a McRae-Helena deal

  • Cap rateOpens on McRae-Helena's own entry price and rent. Change either one.
  • Cash flow & DSCRMonthly cash flow and DSCR, prefilled with this market's numbers.
  • Mortgage paymentP&I on McRae-Helena's entry price at the assumptions shown above.
  • All marketsCompare McRae-Helena against 4,812 ranked cities.
  • Georgia ZIP CodesEvery Georgia ZIP Code area (Census ZCTAs), scored separately from the city rankings.
  • Ranked listsSix lists, each with a disclosed entry rule.

Ranked lists: Highest yield · Cheapest vs. income · Rent covers the mortgage · Under $200k · Fastest-growing · Most stable

For learning, not advice. A market screen from public data - not a forecast, not underwriting, not a recommendation to buy anywhere.